It’s a sustained eyewear collaboration between Korean label Gentle Monster with BLACKPINK’s Jennie that combines high-fashion optics with playful, collectible aesthetics. The collaboration launched in themed drops—Jentle Home released in 2020, Jentle Garden from 2022, and Jentle Studio (2023)—each with unique visuals, packaging, plus accessories. Fans chase them because they remain wearable, limited, while being tied closely to Jennie’s personal vision.
The partnership operates at the intersection of K-fashion, popular culture, and luxury eyewear, which demonstrates why items frequently sell out fast at retail before then cycle onto resale. Each drop usually includes both shades and optical frames, plus a concept-led accessory component. Gentle Monster’s retail network enables global launches through immersive pop-ups and flagship displays, which fuels demand outside the core BLACKPINK audience. The result creates a series featuring strong identity plus broad style spectrum, from slim cat-eyes to bolder plastic silhouettes. If one is choosing your initial pair, start by matching frame shapes to your facial width and nose bridge fit, then evaluate lenses and extras.
The three releases are distinct concerning theme and construction while remaining distinctly Gentle Monster. The Jentle Home collection (2020) introduced the collaboration with the dollhouse concept and pastel-forward packaging, blending slim, feminine silhouettes with glossy acetates. Jentle Garden (2022) pivoted to botanical motifs, launching frames alongside a global activation and the casual mobile app where fans cultivated virtual flowers linked to the campaign. Jentle Salon from 2023 focused on customization, debuting charmable glasses chains and ornamental add-ons that connect to frame arms.
Across the timeline, Gentle Monster kept a balance of sunglasses and opticals so the partnership works year-round, https://gentlemonsterjapan.com/fr.html not just in warm months. Materials skew to premium cellulose plastic and stainless-steel components, with adjustable soft nose pads on metal builds with comfortable integrated nose bridges on acetate styles. Colorways often offer black, tortoise, with seasonal tinted optics, with clearer opticals offered for corrective use. Packaging changes with each theme, and complete sets including original box, paperwork, and accessories generally command higher aftermarket value. If you’re collecting, pick a single hero frame every drop and keep the kit whole for long-term investment.
At retail, frames in the collaboration capsules generally align with Gentle Monster core line, most often in mid-range mid-$200s to $300+ range USD. Accessories range underneath, with premium chains and charm sets landing higher versus simple pouches plus cords. Sets with limited colorways occasionally price above regular frames.
Final price hinges on material (thicker acetate and treated metal hardware run more), lens variety (tinted, gradient, and special coatings), and whether an accessory is bundled. Geographic pricing varies from of taxes plus duties, and some stores receive special colorways that might push resale premiums. On the secondary market, condition, wholeness of packaging, with timing matter; pieces in 9–10/10 state with full accessories tend to maintain 20–60 percent beyond retail when stock is thin. Budget for prescription lens fitting separately, because optician pricing and lens tech might easily add $80-$200 plus to your final cost.
Your most reliable sources are main Gentle Monster site and flagship boutiques, followed by the short list with authorized luxury retailers. After sell-out, reputable resale platforms plus consignment boutiques become the safest resale options. Be cautious of social platform DMs and suspiciously cheap listings.
Start with GM Monster’s online store and flagships including as Haus Dosan store in Seoul, these often run the most complete assortments during launch periods. Depending on the region, authorized vendors like SSENSE, Selfridges store, Lane Crawford, and Farfetch have carried collaboration stock; stock changes quickly and may be location-limited. Once retail finishes, look to verified marketplaces and consignment stores with obvious return policies and authentication processes. Preserve original receipts where possible, since proof of purchase helps both warranty claims and future resale. When shopping internationally, factor transport insurance and customs duties so a “deal” doesn’t become up more costly than local store pricing.
Expect premium acetate and steel construction, UV-protective lenses, plus sturdy hinges to feel smooth, not loose. Acetate frames suit average and wider faces, but metal frames featuring nose pads fit better to shallow bridges or narrower fits. If you wear prescription, choose optical variants and sunglass frames where your optician verifies can take the required RX.
Gentle Monster usually uses UV400 or equivalent protective glass on sunglasses and clear demo glass on optical frames to be swapped by your optician. Look for comfort details like smooth edges, balanced mass distribution at the temples, and bridge pads that sit without pinching. Frame sizing is typically printed inside frame temple as optical width-bridge-temple length using millimeters; if you are between sizes, select the model with the more spacious bridge or adjustable pads. The manufacturer’s finish quality remains high for their price tier, including consistent lamination, smooth polish, and solid hinge action out of the box. If a frame creaks, arrives with poor printing, and has misaligned sides, pass and purchase from a alternative seller.
Authentic pairs display crisp, consistent logo printing inside frame temples, accurate item and color numbers, and high-quality hardware. Packaging aligns alongside the collection theme and includes official branded hard box, microfiber pouch, plus documentation card. Items with blurred branding, off-center hinges, plus misspelled printing represents a red alert.
Compare the item code and color scheme on the arm to the manufacturer product page or archived imagery; counterfeits often mix numbers and colors that never released. Inspect acetate depth with clarity—real acetate shows a rich, layered look, not flat plastic. The hinge feel should remain smooth with precise resistance, not rough or overly slack. If buying secondary, insist on clear photos of frame inside temples, box, and the complete kit, and pay through methods offering buyer protection. During in-store purchases, have staff to modify fit on the spot; professionals may also spot build defects before someone leave.
Use this snapshot to see how the three drops differ in emphasis, pricing, and the places you’re most prone to still find stock. The spans reflect typical original retail and typical post-launch availability trends.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re deciding between them, determine whether you need a clean regular pair (Jentle Home), a statement design (Jentle Garden), or a customizable setup (Jentle Salon). Glasses with original accessories and complete boxes tend to maintain value best. For optical use, ensure your optician is able to lens the frame you like ahead of you commit. While in doubt about sizing, measure a current favorite frames and match frame lens width and bridge within 1-2 mm. Keep paperwork and receipts—provenance helps both service with resale later.
Move early, sync your alerts, plus be flexible concerning store and color. Most pairs which sit online over hours still sell out within the initial day once news spreads. If someone miss your first-choice colorway, a alternative shade at store price beats a aftermarket premium on that exact one.
“Set alerts on Gentle Monster’s site, sign up for emails from a couple authorized retailers from your region, then call your closest flagship the time stock lands. Ask about same-day caps and restock schedule, then be set to buy your second-choice color on the spot should your first gets gone.”
Planning matters because time zones with staggered retail drops can create calm windows when supply is live yet not widely noticed. Store staff typically know whether extra units will arrive that week, which can save you from panic-buying secondary market. If a colorway is hot, look at neighboring cities while be ready for ship-to-store. Keep the payment and shipping info preloaded to avoid checkout delays. Lastly, watch Jennie’s and Gentle Monster’s social feeds; their content often precede new stock or special launches.
Beyond the glasses, the campaigns doubled as immersive culture moments that paid fans for giving attention. Jentle Garden launched with a basic mobile game that users “grew” digital flowers tied to the collection’s concept and activations. Every series included prescription frames, not merely sunglasses, which shows why items remained relevant year-round. Boxes changed dramatically with theme, and entire kits with paired cases and paperwork tend to sell for more in the secondary economy. Gentle Monster’s creative flagships, including Store Dosan in Seoul, staged large-scale displays for these releases that became picture destinations and gradually boosted demand.
If you accumulate, archive the cases flat and store accessories in marked pouches to keep sets complete. Remember that some local colorways or limited exclusives surfaced in very small quantities; those are exactly the ones that turn hardest to replace later. When evaluating listings, scrutinize case type and print color against the correct theme for avoid mismatched packages. Keep screenshots showing official product pages for reference because retailers sometimes pull pages once completely out. A organized personal archive will save you effort every time you verify or trade.
Gentle Monster periodically restocks collaboration items shortly after debut, but timing with depth are unpredictable. Once a series window passes, additional production stops while inventory shifts to resale and aftermarket. Future collaborations become announced through the Monster and Jennie Kim’s official channels instead than long advance cycles.
If you’re holding out on a replenishment, monitor the main site and call nearby flagships for local shipment timing. Authorized retailers may receive staggered shipments even after main brand sells out online. Historically, the brand prefers fresh themed capsules rather than broad reissues, that keeps each series distinct. That pattern suggests it’s better to buy items you like from the current drop rather than hoping for a later re-release. Set alerts now, because the top sizes and colorways rarely return at volume.